Ugg melbourne

This is how things go about when you marry a supermodel.

Gambling quarterback Tom Brady is dressing snappier and sporting a Justin Bieberlike hairdo since marrying Brazilian supermodel Gisele Bundchen. Now comes news the GQ article cover boy will endorse UGG shoes.

Expensive UGG boots and slipson are extraordinarily preferred with women. Just ask the long line of female customers who waited in the cold just to get in your new UGG store on Madison Avenue in New York Monday.

UGG boss Angel Martineztold CNBC's Jim Cramer Brady's the most wonderful pitchman to tout the femalefocused brand to manly men.

"We have decided that we needed to just tell others there that it's a brand for guys, Martinez described, "Give guys choice to wear UGG Boots Women. And who better to give guys agreement to wear UGG Boots Men than. Jeff Brady, Erika McCarthy

Reid Cherner is with USA TODAY since 1982 and written Game On! Towards March 2008.

He has covered quite a few high schools to horse racing to the college and the pros. Just the thing he likes more than his own voice is the sound of readers telling him when he's right and wrong.

Michael Hiestand has covered sports media and promotion and advertising campaigns and retailing for USA TODAY, Tackling the sports biz starting from what's behind megaevents such as the Olympics and Super Bowl to the sometimeshidden numbers behind the sports world's bottom line.