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Part of CEO Angel Martinez's plan to keep UGG sales strong involves turning the brand into a lot more a winter luxury. "UGG Boots Sale is not really just sheepskin boots, Martinez promises. "We're extending the brand and evolving it to a broadbased appeal,

The brand has introduced summer and spring lines that included sandals and beach coverups. Deckers is also broadening the men's line; Many women come to Cheap UGG Boots UK for boots, Most men seek the brand for its household men's house.

UGG, Which Deckers used in 1995, Has matured into the crown jewel of the particular organization, Outselling their Teva, Easy and other brands. Martinez says part of the demand for UGG comes down to you can actually selective distribution strategy.

"We may be careful about overproliferating our brand, He states. Of course even though there's only so much of the prime twinface sheepskin available to make some of the products helps, Way far very.

Additionally, Deckers is prepared to cut its losses. The entire Goleta, Calif.Based company put its eponymous line of loafers on hiatus in the 1990s for over a decade and then decided to pull it.

"The Teva brand took off and there just wasn't enough time or helpful Deckers, Martinez shows. "We tested the method of the brand coming back, But we didn't feel it was plausible. We learned what we should learn and pulled away,

To come, Deckers hopes worldwide growth continues to thrive international sales increased 37% to $46.5 million this second quarter this year. And despite some concern of UGGmania scaling down, Martinez says we have a new musthave model for the fall. "The Bailey tab, He states. "They're going to fly out of the box, First submitted: Aug 19, 2009: 10:48 are ET

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