The Falling Prices Of Ghd Hair Straighteners Online 448

The Falling Prices Of Ghd Hair Straighteners Online

I know it is often common for consumer goods to drop in retail price as time goes by. Cat your mind back to the 1980s, when VHS video tape recorders first came out. They would cost upwards of 400, while towards the end of there product life cycle they cost just over 100 for top end brand and now if you can find them as little as 30. This trend was repeated with DVD players and other electronic goods. But why have Ghd hair straighteners come down so significantly in price?

It is possible to pick up a brand new set of GHD hair straighteners for under 100, these often come with free special delivery (worth 8.25), a free GD heat protection spray (worth 9.95) and a free heat proof mat ( depends on the quality but costs upwards of 5.99)

Before we start thinking the GHD UK hair straightener is following the same trend lets take just mention a couple of major differences. Firstly the GHD IV hair straightener has very little realistic competition, the Ghd is widely regarded on a consumer and professional level (hairdressers) as the number one hair styling tool. Secondly, as technology develops the cost of production reduces - well my answer here is that GHD have not passed on any reduction ion production costs to the retailer (salon owners) and in fact cost prices have increased as a result of an increase in the RRP. Going back tom when the GHD Hair Straighteners Outlet MK1 to Mk3 were on sale they had a RRP of 99, now the MK4 Ghd styler has a RRP of 119.

So what has been reducing the retail prices? The answer here is simple - online competition, with online retailer trying to out do one another to become the cheapest website for Ghd straighteners. I work at a hairdressing salon and I know the coast price of Ghd hair straighteners - even if they receive massive discounts on there products due to large quantities ordered they can only be making between 3-4 a set and in some cases maybe a loss. I posed this question to a senior GHD worker at a GHD even early in the year. Her response was that she believed they were using them as loss leaders to drive traffic to the site in the hope they retain the customer for future purchases of hair & beauty products.

Is this true, many people will only buy a straighteners and not additional shampoo and products. So, I am not really sure how this works as a long term business strategy, one thing for certain though are that the consumer is certainly benefiting from these reduced prices.